{"title":"Formal","description":"\u003cp\u003eElevate your wardrobe with the Formal Collection by Imdad Yousuf, featuring sophisticated modest wear designed for celebrations, receptions, festive gatherings, and elegant evenings. Crafted with premium fabrics, intricate embroidery, and timeless silhouettes, our formal outfits blend contemporary luxury with traditional South Asian artistry. Experience graceful fashion that embodies confidence, refinement, and Modesty with Elegance in every detail.\u003c\/p\u003e","products":[{"product_id":"mehtab-luxury-velvet-raw-silk-jacket-ensemble","title":"Mehtab - Luxury Velvet \u0026 Raw Silk Jacket Ensemble","description":"\u003cp data-path-to-node=\"5\"\u003eElevate your formal wardrobe with \u003cb data-path-to-node=\"5\" data-index-in-node=\"34\"\u003e\"Mehtab,\"\u003c\/b\u003e a masterpiece from the house of \u003cb data-path-to-node=\"5\" data-index-in-node=\"76\"\u003eImdad Yousuf\u003c\/b\u003e, where we seamlessly blend \u003cb data-path-to-node=\"5\" data-index-in-node=\"116\"\u003eModesty with Elegance\u003c\/b\u003e. Inspired by the grand majesty of Mughal architecture and designed for the modern woman who values sophisticated, full-coverage luxury, this premium Pakistani couture ensemble is the epitome of refined bridal and formal wear.\u003c\/p\u003e\n\u003cp data-path-to-node=\"6\"\u003eCrafted with an uncompromising eye for detail, the outfit features a structured, long front-open jacket heavily adorned with handcrafted artistry. Elongating panels of vertical embroidery flow down to an opulent, dense hemline border, creating a majestic silhouette. Layered gracefully over a fluid, floor-length inner gown, this ensemble ensures an elegant couture drape with a realistic garment weight that commands attention at every high-end occasion.\u003c\/p\u003e\n\u003ch4 data-path-to-node=\"7\"\u003e\u003cb data-path-to-node=\"7\" data-index-in-node=\"0\"\u003eLuxury Modest Design Aesthetics\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp data-path-to-node=\"8\"\u003eAt \u003cb data-path-to-node=\"8\" data-index-in-node=\"3\"\u003eImdad Yousuf\u003c\/b\u003e, our slogan \u003cb data-path-to-node=\"8\" data-index-in-node=\"28\"\u003eModesty with Elegance\u003c\/b\u003e is woven into every stitch. The \"Mehtab\" ensemble strictly adheres to premium modest fashion standards, offering:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"9,0,0\"\u003eA fully covered, structured silhouette with no exposed midriff or sheer torso fabric.\u003c\/li\u003e\n\u003cli data-path-to-node=\"9,1,0\"\u003eAn elegant, high-neck tailored finish with structured couture shoulders for a regal posture.\u003c\/li\u003e\n\u003cli data-path-to-node=\"9,2,0\"\u003eFull, fitted sleeves featuring heavily embroidered, wide heritage cuffs.\u003c\/li\u003e\n\u003cli data-path-to-node=\"9,3,0\"\u003eA gracefully draped sheer navy organza dupatta to add soft, atmospheric movement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003ePremium Fabrics \u0026amp; Textures\u003c\/b\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"11,0,0\"\u003e\n\u003cb data-path-to-node=\"11,0,0\" data-index-in-node=\"0\"\u003eOuter Jacket:\u003c\/b\u003e A luxurious combination of premium \u003cb data-path-to-node=\"11,0,0\" data-index-in-node=\"49\"\u003eKorean Raw Silk\u003c\/b\u003e and ultra-soft, deep \u003cb data-path-to-node=\"11,0,0\" data-index-in-node=\"86\"\u003ePlush Velvet\u003c\/b\u003e panels. The subtle silk sheen interacts beautifully under warm festive lighting, offering rich dimensional depth and an authentic weave texture.\u003c\/li\u003e\n\u003cli data-path-to-node=\"11,1,0\"\u003e\n\u003cb data-path-to-node=\"11,1,0\" data-index-in-node=\"0\"\u003eInner Dress:\u003c\/b\u003e A floor-length, flowing \u003cb data-path-to-node=\"11,1,0\" data-index-in-node=\"37\"\u003eSilk Gown\u003c\/b\u003e in matching midnight blue that provides a smooth, fluid contrast beneath the structured jacket layer.\u003c\/li\u003e\n\u003cli data-path-to-node=\"11,2,0\"\u003e\n\u003cb data-path-to-node=\"11,2,0\" data-index-in-node=\"0\"\u003eDupatta:\u003c\/b\u003e Sheer \u003cb data-path-to-node=\"11,2,0\" data-index-in-node=\"15\"\u003ePremium Organza\u003c\/b\u003e in navy blue, featuring hand-finished crystal and antique-silver micro-pearl edging that catches the light with every step.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-path-to-node=\"12\"\u003e\u003cb data-path-to-node=\"12\" data-index-in-node=\"0\"\u003eExquisite Handcrafted Craftsmanship \u0026amp; Embellishments\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp data-path-to-node=\"13\"\u003eEvery inch of this ensemble showcases world-class, traditional South Asian craftsmanship, meticulously detailed to look flawless under extreme close-up:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"14,0,0\"\u003e\n\u003cb data-path-to-node=\"14,0,0\" data-index-in-node=\"0\"\u003eZardozi \u0026amp; Dabka Detailing:\u003c\/b\u003e Intricate, raised metallic threadwork handcrafted by master artisans.\u003c\/li\u003e\n\u003cli data-path-to-node=\"14,1,0\"\u003e\n\u003cb data-path-to-node=\"14,1,0\" data-index-in-node=\"0\"\u003eResham Threadwork:\u003c\/b\u003e Fine, tonal silk threads intricately woven into geometric and floral Mughal motifs.\u003c\/li\u003e\n\u003cli data-path-to-node=\"14,2,0\"\u003e\n\u003cb data-path-to-node=\"14,2,0\" data-index-in-node=\"0\"\u003eEmbellishments:\u003c\/b\u003e Accented with gunmetal silver sequins, antique silver metallic threads, delicate crystal beads, and micro-pearl embroidery for a multi-dimensional, museum-grade finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"16\"\u003e\u003cb data-path-to-node=\"16\" data-index-in-node=\"0\"\u003eProduct Specifications\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"17,1,0\"\u003e\n\u003cb data-path-to-node=\"17,1,0\" data-index-in-node=\"0\"\u003eCollection:\u003c\/b\u003e Luxury Formalwear \/ Wedding Wear\u003c\/li\u003e\n\u003cli data-path-to-node=\"17,2,0\"\u003e\n\u003cb data-path-to-node=\"17,2,0\" data-index-in-node=\"0\"\u003eColor Palette:\u003c\/b\u003e Midnight Blue, Antique Silver, Gunmetal, and Cool Luxury Neutrals\u003c\/li\u003e\n\u003cli data-path-to-node=\"17,3,0\"\u003e\n\u003cb data-path-to-node=\"17,3,0\" data-index-in-node=\"0\"\u003ePieces:\u003c\/b\u003e 3-Piece Ensemble (Front-Open Luxury Jacket, Inner Silk Gown, Embroidered Organza Dupatta)\u003c\/li\u003e\n\u003cli data-path-to-node=\"17,4,0\"\u003e\n\u003cb data-path-to-node=\"17,4,0\" data-index-in-node=\"0\"\u003eFit:\u003c\/b\u003e Structured tailored jacket with straight fall; fluid A-line inner gown\u003c\/li\u003e\n\u003cli data-path-to-node=\"17,5,0\"\u003e\n\u003cb data-path-to-node=\"17,5,0\" data-index-in-node=\"0\"\u003eCare Instructions:\u003c\/b\u003e Dry Clean Only. Store in a garment bag away from direct sunlight to preserve the delicate velvet and metallic embroidery.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Imdad Yousuf","offers":[{"title":"S","offer_id":42416052076590,"sku":null,"price":138000.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":42416052109358,"sku":null,"price":138000.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":42416052142126,"sku":null,"price":138000.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":42416052174894,"sku":null,"price":138000.0,"currency_code":"PKR","in_stock":true},{"title":"Custom","offer_id":42416052207662,"sku":null,"price":138000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/5594\/5262\/files\/Mehtab-1_1a519093-8520-430a-9ed6-72597a1fa089.png?v=1780995732"},{"product_id":"the-emerald-mughal-bridal-angrakha","title":"The Emerald Mughal Bridal Angrakha","description":"\u003cp data-path-to-node=\"0\"\u003eElevate your bridal wardrobe with this regal, museum-grade masterpiece from \u003cb data-path-to-node=\"0\" data-index-in-node=\"76\"\u003eImdad Yousuf\u003c\/b\u003e, where we seamlessly blend \u003cb data-path-to-node=\"0\" data-index-in-node=\"116\"\u003eModesty with Elegance\u003c\/b\u003e. Inspired by the architectural grandeur of the Mughal era and designed for the modern bride who values traditional grace, this ultra-luxurious bridal ensemble redefines heritage couture.\u003c\/p\u003e\n\u003cp data-path-to-node=\"1\"\u003eCrafted with an uninterrupted, fully covered silhouette, this bespoke creation is perfect for a majestic, timeless bridal look.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"3\"\u003e\u003cb data-path-to-node=\"3\" data-index-in-node=\"0\"\u003eProduct Highlights \u0026amp; Design Detail\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"4,0,0\"\u003e\n\u003cb data-path-to-node=\"4,0,0\" data-index-in-node=\"0\"\u003eThe Silhouette:\u003c\/b\u003e A majestic, floor-length \u003cb data-path-to-node=\"4,0,0\" data-index-in-node=\"41\"\u003eAngrakha-inspired bridal coat dress\u003c\/b\u003e structured with royal shoulders and a classic front-overlap design. It is paired seamlessly over a flowing, voluminous inner gown, ensuring absolute modesty with zero exposed skin or transparency.\u003c\/li\u003e\n\u003cli data-path-to-node=\"4,1,0\"\u003e\n\u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"0\"\u003eThe Craftsmanship:\u003c\/b\u003e Handcrafted by master artisans, the ensemble features dense, heavy \u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"86\"\u003eZardozi\u003c\/b\u003e and \u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"98\"\u003eDabka handwork\u003c\/b\u003e, interwoven with fine \u003cb data-path-to-node=\"4,1,0\" data-index-in-node=\"135\"\u003eResham embroidery\u003c\/b\u003e (silk threadwork).\u003c\/li\u003e\n\u003cli data-path-to-node=\"4,2,0\"\u003e\n\u003cb data-path-to-node=\"4,2,0\" data-index-in-node=\"0\"\u003eThe Embellishments:\u003c\/b\u003e Intricate antique gold threadwork is meticulously accented with micro-pearls, delicate beadwork, and genuine \u003cb data-path-to-node=\"4,2,0\" data-index-in-node=\"129\"\u003eemerald crystals\u003c\/b\u003e that catch the light with every movement.\u003c\/li\u003e\n\u003cli data-path-to-node=\"4,3,0\"\u003e\n\u003cb data-path-to-node=\"4,3,0\" data-index-in-node=\"0\"\u003eThe Signature Borders:\u003c\/b\u003e Elaborate floral and paisley Mughal motifs run vertically down the panels to elongate the silhouette, culminating in a heavily ornamented hemline and ornate, structured sleeve cuffs.\u003c\/li\u003e\n\u003cli data-path-to-node=\"4,4,0\"\u003e\n\u003cb data-path-to-node=\"4,4,0\" data-index-in-node=\"0\"\u003eThe Dupatta:\u003c\/b\u003e A sheer, fluid \u003cb data-path-to-node=\"4,4,0\" data-index-in-node=\"28\"\u003edark emerald organza dupatta\u003c\/b\u003e featuring identical antique-gold embroidered borders, a delicate pearl-and-zardozi edge detailing, and a soft, regal drape that trails elegantly behind.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"6\"\u003e\u003cb data-path-to-node=\"6\" data-index-in-node=\"0\"\u003ePremium Fabrics \u0026amp; Materials Used\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"7\"\u003eAt \u003cb data-path-to-node=\"7\" data-index-in-node=\"3\"\u003eImdad Yousuf\u003c\/b\u003e, we select only the finest premium textiles to ensure a luxurious drape, realistic weight, and couture-level finish:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"8,0,0\"\u003e\n\u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"0\"\u003eOuter Coat:\u003c\/b\u003e Luxurious \u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"22\"\u003eDeep Emerald Green Silk Velvet\u003c\/b\u003e combined with a traditional \u003cb data-path-to-node=\"8,0,0\" data-index-in-node=\"81\"\u003eJamawar\u003c\/b\u003e base, offering a rich, dimensional sheen and a heavy, royal drape.\u003c\/li\u003e\n\u003cli data-path-to-node=\"8,1,0\"\u003e\n\u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"0\"\u003eInner Gown:\u003c\/b\u003e A floor-length, softly flowing \u003cb data-path-to-node=\"8,1,0\" data-index-in-node=\"43\"\u003ePure Silk\u003c\/b\u003e inner gown that provides a smooth silhouette and comfortable structure beneath the heavy coat.\u003c\/li\u003e\n\u003cli data-path-to-node=\"8,2,0\"\u003e\n\u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"0\"\u003eDupatta:\u003c\/b\u003e Premium, lightweight \u003cb data-path-to-node=\"8,2,0\" data-index-in-node=\"30\"\u003eOrganza\u003c\/b\u003e, meticulously woven to hold heavy border embroidery while maintaining a soft, transparent physics and ethereal movement.\u003c\/li\u003e\n\u003cli data-path-to-node=\"8,3,0\"\u003e\n\u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"0\"\u003eLinings \u0026amp; Finishing:\u003c\/b\u003e High-grade \u003cb data-path-to-node=\"8,3,0\" data-index-in-node=\"32\"\u003etextured silk lining\u003c\/b\u003e with flawless interior couture stitching for premium comfort and structural durability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"10\"\u003e\u003cb data-path-to-node=\"10\" data-index-in-node=\"0\"\u003eWhy Choose This Imdad Yousuf Bridal Masterpiece?\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp data-path-to-node=\"11\"\u003eTrue luxury lies in the details. Every single stitch, bead, and metallic thread reflection is engineered to meet the highest standards of luxury Pakistani bridal fashion campaigns. If you are searching for a breathtaking, deep jewel-toned bridal aesthetic that stays strictly true to traditional values, this emerald ensemble embodies our core promise: \u003cb data-path-to-node=\"11\" data-index-in-node=\"353\"\u003eModesty with Elegance\u003c\/b\u003e.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-path-to-node=\"12,0,0\"\u003e\n\u003cb data-path-to-node=\"12,0,0\" data-index-in-node=\"0\"\u003eColor Palette:\u003c\/b\u003e Deep Emerald Green, Antique Gold, Muted Bronze Accents, and Warm Ivory Highlights.\u003c\/li\u003e\n\u003cli data-path-to-node=\"12,1,0\"\u003e\n\u003cb data-path-to-node=\"12,1,0\" data-index-in-node=\"0\"\u003eIdeal For:\u003c\/b\u003e Barat, Valima, Traditional Royal Weddings, and Luxury Editorial Bridal Trousseaus.\u003c\/li\u003e\n\u003cli data-path-to-node=\"12,2,0\"\u003e\n\u003cb data-path-to-node=\"12,2,0\" data-index-in-node=\"0\"\u003eFit \u0026amp; Customization:\u003c\/b\u003e Available for bespoke made-to-measure orders to ensure a flawless full-body silhouette.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Imdad Yousuf","offers":[{"title":"S","offer_id":42417172021294,"sku":null,"price":215000.0,"currency_code":"PKR","in_stock":true},{"title":"M","offer_id":42417172054062,"sku":null,"price":215000.0,"currency_code":"PKR","in_stock":true},{"title":"L","offer_id":42417172086830,"sku":null,"price":215000.0,"currency_code":"PKR","in_stock":true},{"title":"XL","offer_id":42417172119598,"sku":null,"price":215000.0,"currency_code":"PKR","in_stock":true},{"title":"Custom","offer_id":42417172152366,"sku":null,"price":215000.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/5594\/5262\/files\/TheEmeraldMughalBridalAngrakha-1.png?v=1781007405"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0600\/5594\/5262\/collections\/Mehtab-1_a7e51fe7-2c75-4d4e-b58f-a3ba9cbae492.png?v=1781010066","url":"https:\/\/www.imdadyousuf.com\/collections\/formal.oembed","provider":"Imdad Yousuf","version":"1.0","type":"link"}